The Content Factory is a growing content, PR and social media marketing firm in need of talented writers to help us meet the needs of our expanding list of clients. We’re a virtual agency with no physical offices, and this position requires that you work from home (or the coffee shop, or a beach, or anywhere else that has wifi). This position will start out as freelance, and can move to a full-time employment opportunity.
If hired, you’ll join a team of 12 people spread out over 7 states – all working together to create killer case studies for some pretty cool companies. Our clients range from Astroglide to Zane Benefits, with Fairtrade America and a ton of tech companies in between. You will not be bored here.
What You’ll Do
Our writers have a lot of flexibility and can often choose from different projects and decide how much work they take on. To give you an idea of what you’re getting into, here are some of the most common responsibilities we give writers:
- Pitching article ideas for a wide variety of clients, ranging from tech startups to national brands.
- Writing and posting blogs, articles, reports, press releases, product descriptions and other online content.
- All things SEO, at least as it pertains to copy.
- Incorporating feedback and making edits when needed.
- Attending conference calls with clients and other members of the team (we have regular client, team and department meetings).
- Keep track of and regularly report on the results of your efforts.
Depending on your skill/commitment/interests, your responsibilities can grow to include:
- Managing social media accounts for our clients
- Interacting with journalists and editors to get placement on reputable websites
- Marketing your content online
- Compiling and sharing analytical data on your efforts with clients
- Hosting webinars and training sessions
Compensation and Perks
You’ll start out as a paid contractor as you go through a series of writing tests by completing real-life client work. If we like you and the feeling is mutual, you’ll become a part-time or full-time employee, depending on your preference, within a month or so. After you’ve been an employee for 90 days, the company pays for your cell phone service and Internet (see also: cable, if you end up in the PR department).
Payment varies based on the difficulty and length of projects, but you can expect to earn anywhere from 10 to 15 cents per word, and bonuses are awarded for exceptional work. Payment is made to contractors via check or PayPal on the 1st and 15th of the month, and employees get direct deposit on the 1st and 15th.
As a copywriter you’ll get to enjoy these perks:
- The 500+ hour advantage.
- Experience writing for a wide variety of clients, including national brands that you can pad your resume with.
- Expanding your professional network, collecting bylines and building your portfolio.
- Spending quality time with your cat/couch/both as you work from home.
- Getting to see your work all over the web.
- Around 2-4 times per year, when the planets align and a leprechaun catches an Uber ride from a pink unicorn, something we’re responsible for legitimately goes “viral” – that’s always cool to be a part of.
- Setting your own schedule.
- We all share a research assistant (official title: Gal Friday), so you don’t need to spend hours doing your own background work.
- Working with a fun, creative and intelligent group of people who will inspire you more than they’ll frustrate you.
- Laughing in the face of anyone who told you you’d never make a living writing.
- Employees get paid vacation and holidays, which include Halloween and your birthday.
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To be clear, this is not a quick process – the typical journey from applicant to full-time employee usually takes 3-6 weeks. We have high standards for our writing team, and invest quite a bit of time and resources in training our employees.
For this reason, we’ve developed a thorough application process that allows us to find the absolute best applicants for the job. Here’s how it goes:
- Respond to this ad with your résumé and a cover letter you’ve written specifically for this position. Additionally, attach two pieces of copy that you’ve written for a past client. In your cover letter, briefly discuss these samples. What sort of ROI did your client experience from these pieces of copy? What KPIs were used to measure its performance?
Impress us. Your cover letter (and your samples) will determine your fate way more than a jam-packed résumé will. With that said, we receive upwards of 500 applications with every job posting, so ideal candidates will likely have a BA in marketing, communications, journalism or English as well as 2-5 years of experience along with a kickass cover letter. That said, the owner of the company is a college dropout so lack of a degree or experience can be made up for with hustle and talent.
- If we like what we see, we’ll email you back and ask you to write 12 sample blog pitches for four fictional companies: a SAAS/cloud company, a professional financial planner, a personal lubricant company and a high-end realtor (three pitches for each). Even if we hate your pitches, we’ll pay you $50 for your work.
- If your pitches are solid, you’ll be sent a sample post to write. Just like the pitches, you will be paid to write this post.
- If we’re impressed by your post, we will ask you to write one more for a different client. Assuming it continues to go well, from there we’ll send you as much writing work as you want for 30 days or until one of us taps out. During this time you’ll get a feel for our clients, expectations and company culture. If it’s a good fit, we’ll extend you a job offer.
Like this ad, our process is long – and involved – but it has helped us find some wonderful employees over the years. And if you can’t get through this, there’s no way you’ll make it through live tweeting #TheBachelorette for a whole season. We’re a tight-knit, extremely talented team, and we’d like to make sure that it stays that way.
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